Email is decidedly not a sexy design project but once I got into the psychology behind the messaging and targeting, that's when things got interesting. Add to that working to make these emails work over 50 different platforms (standalone email clients, webmail, mobile clients, etc., etc., each with different rules) made working on email a very tantalizing design problem to solve.

TROY LEE DESIGNS EMAIL TEMPLATE | Troy Lee Designs started out with Troy—a motocross racer & enthusiast—painting helmets for his friends and evolved into a world brand that designs helmets, apparel and protective gear for off-road motorcycling, bicycling and motocross. I was brought in to create an email template for their apparel lines. As a template, it needed to be very flexible, easy to customize and, of course, show off their incredible street style.

ROCKET LAWYER WELCOME EMAIL + MOBILE APP LAUNCH EMAIL | A welcome email is the customer's first communication and therefore very important from a lifecycle standpoint—and an announcement for their new mobile app. I worked on many email campaigns for Rocket Lawyer and have a wealth of knowledge on targeting and email best practices.

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